Marketer

Bas is a creative content creator, MarCom specialist and copywriter with a keen interest in science, technology, nature and sustainability. He draws experience from working for companies ranging from multinationals to sole proprietorships and tech-ventures, which helped him to empathize with many different customers and their target groups accordingly.

Being analytically strong, a good listener, and – having an optimistic mind - he always thinks in possibilities and loves being a sparring partner. He gets energy from translating a message from customers into content with impact that is understandable for the target group, “Jip and Janneke language” as we call it here. “I am always trying to personify a company and create content that people can understand and make a brand easy to relate to.”

Marjan Welvaarts – Global Marcom Manager at Signify LED Horticulture at the time: "Bas has a broad interest, which means he can empathize with very different target groups. He easily translates the world of his client to the intended target group. In addition, due to his indomitable loyalty, he is always willing to go the extra mile. But above all, Bas is a great personality to work with. Due to his calm character, he is a very pleasant conversation partner.”

Recent projects: content specialist at Darling Ingredients