We’re excited to bring you a special edition of Now to Next #4, woven into the vibrant energy of the TURF Festival in Breda!

This time, we’re stepping out of our usual standalone format and into the heart of the festival at Handpicked’s headquarters, blending a series of Tech to Market roundtable sessions into a full-day program packed with talks, music, and creative energy.

In our sessions, we’ll dive into the intersection of AI and marketing, sparking fresh perspectives, real conversations, and thought-provoking insights.

These are the topics of our roundtables:

Your AI partner who never sleeps
AI can do more than write emails. Join Marijke Vreugdenhil (Tech to Market) and Hans van den Berg (Say Hai Agency) to explore how leaders can turn AI into a sparring partner, one that challenges your thinking and drives smarter decisions.

AI that works: Start with your processes
Everyone wants to do something with AI. But if your workflows aren’t ready, you’re building on quicksand. In this session, Bart Waterschoot (Tech to Market) and Hans share their best practices on how to move from pilots to progress, spotting opportunities, and building real readiness.

Both sessions will be in English, the perfect setup to connect, exchange ideas, and share a drink with the Tech to Market community afterwards. Want more? The wider TURF program (in Dutch) runs all day with plenty of talks, music, and creative energy to dive into.

Sign up now and catch us in Breda on November 27.

Let’s move from Now to Next, festival style.

TURF connects business, education, and the next generation through music, art, and technology, making it the perfect backdrop for Tech to Market. Because real momentum happens when ideas move across boundaries.