On Saturday, 17 October, we’re heading to Dutch Design Week, and we’d love you to join us. Dutch Design Week brings together thousands of ideas across Eindhoven, exploring the future of design and the role it can play in shaping what comes next.

Together with DDW, we’ve put together a custom tour around AI and design. We’ll leave the usual AI conversation behind for an afternoon and explore how designers are working, experimenting with this tech. Expect new applications, unexpected ideas and different perspectives on what AI might mean for creativity, our work and the way we live. And there couldn’t be a more fitting year to do it.

The theme of this year is R.A.W. Rebel Authentic Worth. It’s about the unpolished, the experimental and the things that are still being figured out. About questioning what already exists rather than jumping straight to the perfect answer. Which feels particularly relevant at a time when AI seems very eager to give us an answer to absolutely everything.

We’re going to walk around, meet designers and see what happens when people start testing those possibilities in the real world. There will be things to see. Things to discuss. Probably a few things we disagree about. And afterwards, drinks.