There’s a lot more behind a complex brand than what fits on a spec sheet. A lot more. A product or service can carry years of expertise, ideas and ambition. It can be part of a much bigger ecosystem. It can unlock possibilities that go far beyond what it does on paper. So how do you bring all of that closer to people?

Brand experience gives us another way in. A way to make ideas tangible, invite people to explore them and show what a proposition can enable. Sometimes five minutes of experiencing something can say more than a hundred slides ever could.

For this edition of Now to Next, Tech to Market and Boldly are bringing strategy and experience design to the same table. Schiphol will join us too, bringing a brand challenge they’re working on right now. And throughout the evening, ideas, questions, dinner and conversation will all become part of the experience. The rest? We’ll reveal along the way.