This second edition explored the topic of Contrarian Branding. We were very happy to be hosting:
Brands play an important role in the commercialization of technology. At the same time, technology is changing and challenging brand management on an unprecedented scale. Overcrowded markets and the increasing power of digital filters make it harder for brands to get noticed. In this lecture prof. dr. Roland van der Vorst will show how brands can stand out of the crowd in these times of technological changes.
Prof. dr. Roland van der Vorst is Managing Director of FreedomLab and Professor of Strategic Design for Brand Development at TU Delft. Roland has always worked at the crossroads of strategic and creative thinking and is considered a thought leader in the field of strategic brand management. Roland is also author and his latest book is called: Contrarian Branding. In this book, he shows how brands catch the eye by creating polarity. This goes further than just being different. It’s a sophisticated technique to set brands apart from all other competitors in a radical way.
Manic Mondays is a new event series. 4x a year, this will be the best opportunity for you to meet-up with other (smart) technology marketers in Brainport Eindhoven! We organize and host these events in close partnership with High Tech Campus Eindhoven.
The concept is simple. Each event we have two 30-minute (-ish) talks by leading industry experts operating on the intersection of marketing, digital and technology. We’re domain and technology agnostic, so anything goes. From Smart to Sports and Engineering to 3d Printing.
Your best excuse to leave the office at 15.30 hours and come back with fresh ideas the day after.