We’ve got something exciting (and pretty special) to share. After 18 years of building, shaping and growing, we’re stepping into a new chapter. One that feels natural and unmistakably “us”. Joining Handpicked last year only strengthened that momentum. It gave us the space to look at where we’re heading and shape a leadership structure that fits this new phase.

That’s why it’s our pleasure to share that Marijke Vreugdenhil becomes Managing Director of Tech to Market. For more than six years, she has been one of the engines behind the agency. Marijke knows the culture and the organised chaos that makes this place tick. She’s been a steady force in how we show up for clients. Sometimes behind the scenes, sometimes right in the middle of things, but always with the same clarity and calm.

Founder Patricia Beks stays right where clients know her: at the table for strategic challenges, positioning decisions and the long-term marketing journeys that shape their growth. Her role sharpens, giving her even more room to do what she does best: move clients from Now to Next with head, heart and a healthy dose of creativity.

This moment is a step forward that stays true to who we are, our very own Now to Next, while opening the door to everything that comes after. We’re ready for what’s next. And we’re building it together.