After a year of working side by side on client assignments, Tech to Market and Say Hai intend to merge, with Say Hai becoming part of Tech to Market. The combination will bring strategy, marketing, AI and process transformation together under the Tech to Market name, creating more ways for B2B companies to move from ambitious ideas to practical progress. One project became two, became “wait, should we just… do this together?” Turns out, good chemistry is hard to ignore. So we didn’t.

Tech to Market and Say Hai both belong to Handpicked, a group of specialist agencies. Working alongside each other for over a year, our curiosity about businesses, markets and people met with Say Hai’s expertise in AI and process transformation. The work grew richer, and every project opened up new possibilities, until it became clear there was a future beyond individual projects.

For us, this builds on over 15 years of helping ambitious B2B tech companies make complex value clear, find the way forward, and bring people with them. Curiosity has always been at the heart of that: what makes a business move, what gives an idea momentum, what might be possible next?

AI has only deepened that curiosity. It can take on more of the groundwork, create room for better thinking, and open up new ways of working. Say Hai widened our view beyond marketing, to what AI could make possible across an entire organisation, where it could create the most value, and how we could help people turn that potential into something real.

The merger creates a clear route from ambition to action. One close, senior team will help shape direction, uncover the best opportunities, and connect business and marketing strategy with AI plans, process transformation and adoption. People remain central to how we work. We’ll stay close, ask plenty of questions, and bring the right minds to the table. Now, simply, with more expertise and more possibilities to explore.

Hans van den Berg is the driving force behind Say Hai. He has spent 30 years working in software and process optimisation, the last six focused on AI, and has helped more than 30 clients turn AI possibilities into tangible business progress.

Hans likes to start by asking how AI can help people with a new process, followed quickly by what could be possible and how to make it work. That mix of curiosity and pragmatism makes him a natural fit for us. You’ll be hearing and seeing more from him soon!

It turns out our own move from Now to Next was closer than we realised. Curious about what this means for you? We’re always happy to talk it through, share more of the thinking behind it, and answer any questions.