Bridge the marketing data gap
Gut feeling and consensus decision making don’t do the trick any longer. Nowadays, data insights are a ‘must have’ for any business strategy. Having access to and collecting data is one thing, but how do you ensure that you’re interpreting the right data in the best way and making it actionable? This afternoon you’ll learn about translating small and big data into valuable insights to create business opportunities.
Marketing without data is like driving with your eyes closed
Author of 'The science of marketing'
Our guest Gerwin Hendriks is a B2B data scientist with over 10 years’ experience working for large corporates, like Philips Health Tech as well as SME’s. Gerwin is wholly focused on how analytics can boost B2B marketing and sales. He has a broad experience applying marketing and sales data in an effective way and knows what is needed from both technical and organizational perspective. This afternoon Gerwin will take you through the process of implementing an end-to-end data driven marketing and sales approach. Highlights include: Accessing your organizational readiness. What steps to take going from data cleaning to predictive analytics. Successfully arranging the effective use of data and embedding data analytics into your colleagues’ daily routine.
Please register for DDD Nº2
Because of our limited capacity pre-registration is mandatory and we kindly ask you to show up or cancel well in advance. One representative per company, per deep dive.
High Tech Campus Eindhoven and Tech to Market join forces and present Digital Deep Dives (DDD) 2018. DDD is the new name for the ‘old’ HTC MarCom network meet-ups. We decided it was time to dust ‘m off a bit and schedule a few for 2018. Different name, same idea. If you have any thoughts or wishes regarding topics we should explore in our next DDD, please contact us!