In the current, highly competitive and tight global labour market, talented tech B2B employees are scarce. However, attracting and retaining top talent is a necessity for an organization’s growth. Especially if you want to retain your position at the forefront of tech innovations.
But what happens if you’re not able to offer the highest salary? Will tech talents still be interested in your company? Yes! That is, if you have in place a strong employer brand. Because, more than ever before, a strong employer brand is a sure-fire way of attracting the tech talent you need.
How do you ensure that your company catches the attention and interest of potential employees? And to successfully hire and retain scarce talent? What we see is that, in highly competitive markets, companies believe they need to make a choice. Are they going to compete on the basis of cost structure (good primary conditions)? Or on basis of something else that boosts potential employees’ willingness to work for less salary than the competitor has to offer?
Fact is that, usually, when people apply for a job, they don’t simply choose a certain position purely based on salary alone. It turns out that company values, culture and ambitions – the employer brand – are also of major importance. So, the question companies should be asking is: ‘What makes my company unique and valuable for employees?’
As already stated, an employer branding strategy is only effective in the measure that a company can deliver on its promises. Always bear in mind that your employer brand is inseparably linked to your business strategy and corporate branding. Integrate these three to establish and ensure a strong and consistent reputation.