Tech to Market
Microlab — Kastanjelaan 400
5616 LZ Eindhoven
Content for B2B can be hard, right? Let our experts help you scale your content operations, fire up your formats and build trust with your audience. Start here!
Having a hard time hitting your content marketing targets? You’re not alone. The recent rising star of B2B marketing is now bringing us all a new set of challenges. How to reach an audience suffering from severe content fatigue? How to draw up a content strategy that actually supports your business goals? How to efficiently scale your content operations? Have you already figured out (some of) the answers to these questions? Good for you! We too have learnt (the hard way!). And we’ve combined these insights and pieces of advice into a down-to-earth B2B content marketing approach with realistic goals.
'A good content program is based on distinctive formats; blueprints for stories worth sharing. Formats originate in the 50’s tv industry, providing consistency for the audience and scalability to creators.'
The thing with content is, there is only so much stuff people will read, view and listen to on a daily basis. Time as the new currency for loyalty. Or some such philosophical perspective. But one thing has become all too clear: your audience can smell content crap from a mile away. Data-driven and tech-savvy as we marketers are, our initial response was to build technology to target ‘the living daylights out of them’. And to create all-encompassing KPI dashboards to track and prove our content success. Yes, these instruments have helped us sharpen our content axe, but they will only get you so far. It all begins with the underlying content program. This needs to be built on the right audience insights (big or small), on creative formats, operational scalability and distribution ingenuity. Let’s find out what these ingredients really mean and how we might help you to go from ‘now to next’.
Depending on your level of content maturity and/or the specific goals you have set, you could look into one (or both) of these two elements in order to give your content marketing program a serious boost.
'In the 2 years I've worked with Jorg he has proven to be a real strategy driven marketer. With a curious mindset, he is acting at the forefront of nowadays marketing. Jorg is one of few who's able to combine creative insight with rational deliverables.'
ex-Head of Marketing Strategy & Development at Eindhoven365
Want to have one of our content marketing experts on your team for a day or two per week? Or work with our content team remotely, on a specific project? Either way, our experienced B2B content marketing professionals are ready to go the extra mile for you. And we’re fun to work with, people say. Curious about our approach, client cases or just want to discuss your challenge in detail and in-person?