Tech to Market
Microlab — Kastanjelaan 400
5616 LZ Eindhoven
Seeking to firmly position your company and its promises as an attractive employer, to recruit talented candidates, now and in the near future? We can help you! This is how.
We all know too well that, in the current, highly competitive and tight global labour market, talented tech B2B talents are scarce. And we also know that attracting and retaining top talent is a prerequisite for growth. Even more so, if you’re aiming to retain your position at the very forefront of tech innovations.
Standing out from your competitors and being able to grab the attention of suitable, potential candidates is essential for finding the people you need.
'An employer branding strategy is only effective in the measure that a company can deliver on its promises. Integrate your employer brand with business strategy and corporate branding to establish and ensure a strong and consistent reputation.'
Now, more than ever before, a strong employer brand is of the essence. Talents rarely simply apply for a job. They are on the lookout for a great place to work. A place where company values, culture and ambitions – your employer brand – match theirs.
People go through multiple steps in the candidate journey, before they decide to actually apply for a position. Understanding your target audience – and acting accordingly – is crucial for streamlining that candidate journey. It’s key to acquiring and retaining the best talent.
“We believe employer branding isn’t something for today or tomorrow. If you want to do things right, you’re in it for the longer term. Of course, we also have the need for tech talent. Now! So, concrete results in the short term were important. Tech to Market has delivered on both: an employer branding strategy that is fit for the future and that also attracts the talent we need today.”
Senior HR Business Partner, imec the Netherlands
It’s not our style to make things sound easier than they are. Attracting and holding on to motivated and loyal employees calls for some seriously hard work. It’s why we’ve defined these three key elements which will help you on the road to becoming an employer of choice:
“The results of the research conducted by Tech to Market were more or less a confirmation of what we believed to be our value as company for employees. But, now we had it straight from the horse’s mouth: on what employees consider important, what motivates them and what their ambitions are. Based on these key insights we could start defining our employer branding strategy.”
Communication Manager, imec the Netherlands
Want to have one of our experts on your team for a couple of days per week? Or work with our digital team remotely, on a specific project? Either way, our experienced professionals are ready to go the extra mile for you. And we’re fun to work with, people say. Curious about our approach, use cases or just want to discuss your challenge in detail?