Tech to Market
Microlab — Kastanjelaan 400
5616 LZ Eindhoven
In search for an experienced B2B SEO agency? We are skilled professionals - specialized in B2B and technology industries - who can hit the ground running. Find out how!
Marketing to businesses in technology industries often involves complex buying cycles and multiple buyer personas. One way to present your company’s offer to this buying team is to rank well in Google’s organic search results. You’d need to know all about their intent and absolutely nail your search results for these topics they care about most. Only then you have a good chance of actually attracting more – and the right kind of – traffic. The kind that converts into quality leads that can be followed up by your sales team.
SEO for B2B is a whole different ballgame. Your average SEO tool isn't designed to optimize your online presence in international niche markets with quite specific and often low volume keywords.
We feel you. Your company sells, let’s say, supply chain optimization software. Or industrial coatings for that matter. Worldwide, to a wide range of complex industries and all of your content is available in seven different languages. Your products and services are considered by at least five to ten buyer personas, ranging from key users to influencers and a small team of final decision makers. Your corporate HQ has control over your site’s architecture, UX design and sprint planning. Search volumes for your brand and value propositions are low, but deal sizes are huge. And now it’s your job to make sure your website’s organic traffic grows 10% YoY. That’s tough! Sheer impossible? Never. With more than 10 years’ experience in SEO for B2B, we speak fluently ‘tech’. Just like your target audience.
While we had seen a small decline in organic visits in the years before, we saw a thirty percent increase in organic visits in the first three months after the new website's go-live.'
General Manager at Zens Wireless Charging
No matter what your goals are, SEO should be part of your B2B marketing mix. It can help you to increase awareness for your products or services, get you quality traffic to landing pages and – as a result of all that – generate quality leads for your sales team to review and follow up on.
Their knowledge and expertise, accompanied by a lot of enthusiasm, made sure they managed this very well. Thanks to the close involvement and ‘coaching’ we have learned a lot from this project and we would definitely opt for Tech to Market again.
General Manager at ZENS Wireless Charging
Want to have one of our SEO experts on your team for a day or two per week? Or work with our digital team remotely, on a specific project? Either way, our experienced SEO professionals are ready to go the extra mile for you. And we’re fun to work with, people say. Curious about our approach, use cases or just want to discuss your challenge in detail and in person?