Hans is our Technology Director and someone who’s been curious about what technology can do for close to 30 years. For the last six, much of that curiosity has been directed at AI. But new technology alone doesn’t impress him much. What interests Hans is what happens when you put it to work.

That usually means getting into the details of how an organisation actually operates. How do people work today? Where are they losing time? What could be done differently? And where can AI make a meaningful difference? Hans brings technology, processes and people into the same conversation, turning promising ideas into ways of working that people can actually use.

Over the years, he’s done this across very different organisations and industries, including ASML, Hunkemöller, Movares, Efteling, Johnson & Johnson, Holmatro, Dekker Zevenhuizen, Welkoop, Ennatuurlijk and Zwanenberg.

At Tech to Market, you’ll usually find Hans somewhere between the big AI question and the practical “OK, but how are we actually going to do this?” part. Which is exactly where he likes to be.

T +31681905533

E hvdberg@sayhaito.ai

S Linkedin