Marketer

Jan-Bart is a marketing lead with a background in corporate B2B and tech environments. He works across the marketing function, from defining what a brand stands for and shaping propositions to building the operations that make marketing deliver.

He’s spent his career moving comfortably between those different sides of marketing. He’s built and led teams, brought local and global marketing functions together, worked on propositions and go-to-market strategies, and helped organizations navigate change. That means he can look at the bigger commercial and brand questions without losing sight of what needs to happen behind the scenes to make them work.

Jan-Bart often steps in to lead teams, transformations and strategic projects, particularly when there’s a need for more direction or momentum. Creating clarity comes naturally to him, as does bringing people and agencies together around a shared direction and getting things moving.

His style is calm, positive and grounded. He likes ambitious plans, but he likes making them happen even more. At Tech to Market, that combination of strategic thinking, marketing experience and a healthy bias towards action comes in rather handy.