Marketer

Leonie is a B2B tech marketing strategist with 15+ years of experience in technology and IT. She works across positioning, go-to-market and marketing transformation, helping organizations turn complex technology into a story people understand and a practical plan for bringing it to market.

For Leonie, strong marketing starts with getting the foundation right. That means getting close to customers and understanding their ambitions before jumping into positioning or messaging. From there, she brings an outside-in perspective to shaping a clear position, a compelling narrative and a direction the organization can actually work with.

Her experience ranges from repositioning and rebranding an IT infrastructure provider into a strategic Microsoft Solutions Partner to developing go-to-market strategies for new propositions and leading strategic marketing around technology and societal challenges such as the energy transition.

Leonie is a connector by nature. She brings people and perspectives together, asks the questions that help create clarity and brings plenty of energy to getting things moving. Strategy matters to her, but so does what happens after the slides are closed.