Founder - Strategy Director

Patricia works at the intersection of technology, strategy and organizational change. She helps organizations turn transformation ambitions into practical action, combining a strong focus on people with a pragmatic approach to structure, execution and adoption.

In recent years, Patricia has led and supported complex change and transformation programs across different organizations. At Eindhoven University of Technology, she worked on organizational change within the service organization, helping shape a shared operation strategy and transformation journey. At Movares, she contributed to the optimization of the marketing organization and strategic buy-versus-build decisions. As AI Lab Lead at Hunkemöller, she focuses on translating the potential of AI into concrete business value and helping teams adopt new ways of working.

Patricia is at her best in environments where technology and people need to move forward together. She brings structure to complex challenges, aligns stakeholders and helps organizations move from ambition and experimentation to meaningful, sustainable change.